Greetings IGersBoston Community! We are thrilled to announce our partnership with Fox 25 News @fox25news. This partnership, the first of its kind in the world between an Instagram community and a major local television channel, will bring our daily Picture of the Day features as well as other IGersBoston community generated content onto the big screen for hundreds of thousands of viewers across the region, who each night tune to Fox 25 for the latest news. This is an incredible benefit for our talented community of photographers who in addition to the recognition they receive through our Instagram audience, will now also receive a significant amount of exposure through the Fox 25 News audience.
The idea for this partnership came after Vanessa Welch, who anchors FOX25 News at 5,6,10 and 11 p.m, discussed with me her interest in sharing some pictures from IGersBoston’s winter storm special coverage on the 10pm newscast. This experiment was so successful that we decided to pursue an official partnership and share IGersBoston content daily in the Fox 25 News at 10:00pm. The project was well received by the Fox 25 News team as well as its management who after following due process, approved this exciting, first of its kind partnership.
Vanessa is a great fan and supporter of the IGersBoston community. From the start she had nothing but admiration for all the talented community of photographers who on a daily basis share breathtaking images from her new home city of Boston. Vanessa will actively participate in IGersBoston by attending our InstaMeets and events when possible as well as taking an active role in the IGersBoston team. Vanessa will share her favorite picture on IGersBoston every Sunday. Make sure to check out her Instagram profile @vanessawelchfox25
So how does it work? The process is very simple.
TO BE ELIGIBLE: This is very important. In addition to tagging #IGersBoston on your pictures, you must include the partnership hashtag #IGersBostonFox25. By using this hashtag you are giving permission for your picture to appear on Fox 25 news.
But what happens if I don’t want my pictures to appear on TV? If for any reason, you don’t want us to share your pictures on Fox 25, simply don’t include the partnership hashtag (#IGersBostonFox25).
Will I still be eligible for @IGersBoston Picture of the Day if I only use the #IGersBoston hashtag? Absolutely! This will continue to be the primary basis in our selection process. If your picture is selected as Picture of the Day and it only has the #IGersBoston hashtag, then it will only appear on Instagram.
On those days, then what will be shared on Fox 25 News? Great question. On those days when the IGersBoston picture of the day is only eligible to appear on Instagram because it didn’t include the #IGersBostonFox25 hashtag, we will select another image which does include the hashtag and that will be the image shared on the news.
Will I continue to own all rights to my picture if it is selected to be featured on Fox 25 News? Absolutely. It is your content and you own it. We are simply sharing it (with your permission) with the news audience, in a similar fashion that your content is already shared with the IGersBoston audience.
Will there be any compensation for sharing my images on Fox 25 News? Just as with @IGersBoston features, there is no compensation in any way, shape or form for having your picture shared on Fox 25 News. The benefit, as with @IGersBoston features, comes in the form of exposure to your work which usually results in a new audience and followers to you.
We invite everyone to join us in this exciting project and together, let’s continue showcasing the beauty of our beloved city on Instagram and now, on television with Fox 25 News!
Special thanks to @vanessawelchfox25 and the @fox25news team for making this happen!